You are browsing selected works of Callan Rowe –
Experience Designer, Art Director & certified lovely man:)

Screen Shot 2016-10-30 at 12.15.34 pm.png

KFC. Snack In The Face

KFC. Snack In the Face!

Key Responsibilities

- Illustration
- Character Design
- Game Design
- Animation
- Catching Chicken in mouth



Project Details

KFC ‘Snack! In The Face’ is a mobile puzzle game where the user wins KFC snacks by successfully landing snacks in Colonel Sanders’ mouth.

The game was hugely successful getting 330k+ downloads in under 2 months and becoming the number 1 free app in Australia on the Apple App Store & Google Play. KFC's ROI was blasted out of the water with a 21% increase in snack sales. It was also a success with fans and critics, garnering numerous awards. KFC was so happy that they immediately signed off on 18 new levels and 3 new unique worlds.